After going some of the definitions we find some elements that may be called the basic characteristics of management:

Management is the goal-oriented process:

An organization has a set of basics reasons for its existence. These should be simple and clearly stated. Different organization organizations have different goals. For example- the goal of retail stores many to be to increase sales, but the goal of The Spastics Society of India is to impart education to children with special needs. Management unities the efforts of the different individuals in the organization towards achieving these goals.

Management is all-pervasive:

The activities involved in managing an enterprise are common to all organizations whether economic, social, and political. A petrol pump needs to be managed as much as a hospital or school. What managers neutralize India, the USA, Germany or Japan is that the same. How they do it may be quite different. This difference due to the differences in culture, tradition, and history.

Management is multidimensional:

Management is the complex activity that has main three dimensions. These are:

Management of work:           All organizations exist in the performance of some work. In the factory, a product is manufactured, in a garment store a customer’s needs are satisfied and in a hospital, a patient is treated. Management translates this work in terms of goals to be achieved and assigns means to achieve it. This done in terms of problems to be solved, decisions to be made, plans to be established, budgets to be prepared, the responsibility to be assigned and authority to be delegated.

Management of people:        Human resources of people are an organization’s greatest assets. Despite all the developments in technology “getting work done through people” is still a major task for the manager. Managing people has two dimensions:

  • It implies handling employees as individuals with diverse needs and behavior.
  • It also means handling individuals as a gaggle of individuals. The task of management is to make people work towards achieving the organization’s goals by making their strengths effective and their weaknesses irrelevant.

Management of operations:

No matter what the organization, it’s some basic product or service to supply so as to survive. This requires a production process which entails the flow of inputs material and the technology for transforming this input into the desired output for consumption. This is interlinked with both the management of labor and therefore the management of individuals.

Management is a continuous process:        

The process of management is a series of continuous, composite, but separate functions (planning, organizing, directing, staffing, and controlling). These functions are simultaneously performed at all managers all the time. You may have observed that Aashi at Fabmart performs several different tasks in a single day. Some days she may spend more time in planning a future exhibition and on another day she may spend time in sorting out an employee’s problems. The task of the manager consists of an ongoing series of functions.

Management is a group activity:  

An organization is a collection of diverse individuals with different needs. Every member of the group has a different purpose for joining the organization but as members of the organization, they work fulfilling the common organizational goals. This requires teamwork and coordination of individual effort in a common direction. At constant time management should enable all its members to grow and develop as needs and opportunities change.

Management is a dynamic function: 

Management is a dynamic function and it’s to adapt itself to the changing environment. An organization interacts with the external environment which consists of various social, economic, and political factors. In order to achieve success, a corporation must change itself and its goals consistent with the requirements of the environment. You probably know that McDonald’s, the nutriment giant made major changes in its menu to be ready to survive within the Indian market.

Mangt a multidimensional activity
Management a multidimensional activity

Management is an intangible force:

Management is an intangible force that can’t be seen but its presence will be felt within the way the organization functions. The effect of management is noticeable in an organization where targets are met according to plans employees are happy and satisfied, and there is orderliness instead of chaos.

In short these are points to learn easily:


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